It has been recently been revealed that there are around 35 million consoles on the platform. We don’t know the exact number but a large portion of those users are Xbox Live Gold subscribers. Microsoft’s Xbox One console is in second place (while profitable) but small comparative to its biggest competitor Sony’s Playstation 4. There’s only one issue with that, it has peaked. Xbox Live Gold is their way to get subscribers. Microsoft wants the same thing with gamers. Office was like gaming once, only distributed by a single payment, and now Microsoft is pushing for it to be a subscription for everyone to use. Subscriptions tend to be a highly profitable market for businesses and as anyone following Microsoft can see that their model for selling software has been subscriptions over the past couple of years, but for a very long time with businesses. What Microsoft wanted was the same thing that they had on console, to put on PC. Microsoft has re-entered the PC gaming market but the games on PC don’t need to have Xbox Live Gold in order to play online. The PC gamer market refused this policy and Microsoft ultimately dropped GFWL. Microsoft tried to enforce this policy with the ill fated Games for Windows Live on PC. Sony has adopted that policy, and now Nintendo has joined with their service coming late 2018. Microsoft started the console policy of users paying for online privileges. Xbox Game Pass is a subscription service that gives an Xbox One user access to play over 100 Xbox One games or Xbox Play Anywhere titles for $10/mo or $120/yr. The cost of Xbox Live Gold is $5/mo or $60/yr. DWG gives discounts on various games or downloadable content. GWG gives a user two Xbox One games and two Xbox 360 per month, the xbox 360 games you keep forever while the Xbox One games still need your subscription in order to play. Microsoft has two subscription services under Xbox Live, Xbox Live Gold and Xbox Game Pass. On Xbox consoles, in order to play a video game online, you must have a subscription called Xbox Live Gold which nets a consumer that online play ability and what Microsoft calls Games with Gold and Deals with Gold.
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